RAFiott X Science in the City Collaboration: Changemakers
RAFiott X Science in the City Collaboration: Changemakers blurs the line between art and science, challenging the view of these fields as separate worlds. This creative partnership showcases how artists and scientists often share common goals, from exploring truth to appreciating the intricate beauty of life. By fusing art and science, this collaboration exemplifies the innovative potential that emerges when these two worlds connect. Read More…
Science in the City: Changemakers – A Festival Bridging Art and Science
Science in the City is an annual festival that bridges the gap between art and science. RAFiott, having previously contributed to the festival’s OrkIdea and Hanging On performances, joined forces with the festival team once again for the 2023 edition, Changemakers. This year’s theme is comic-book hero-inspired; changemakers are heroes, especially in a world facing rising temperatures and resource shortages.
The Festival Illustration: Representing the Pillars of Change
At the heart of the RAFiott X Science in the City Collaboration is a striking bespoke illustration that symbolises the festival’s core themes and engages a scientifically curious youth demographic.
At surface value, the aesthetic RAFiott adopted for this project is fun, vivid, and child-friendly; it is also thought-through – the CMYK colour scheme and pop-art aesthetic are relevant to the hero theme; they also allude to a prime example of the power of art and science combined: the printing press. Revolutionising how knowledge is shared and reshaping human connection.
As for the subject matter, the illustration features a three-faced human head – a reference to the Greek god of magic Hecate – traditionally depicted with three heads. Each face represents one of the festival’s Changemaker pillars:
- Artists
- Researchers
- Community Members.
Author Arthur C. Clarke famously says, “Any sufficiently advanced technology is indistinguishable from magic.” Arguably technology is also a fusion of science and art or design. Ergo, technology and magic could fall under the same deity’s purview. Hecate, therefore would be the god of technology – representing the transformative power of art and science.
Within the eyes are symbols for topics that will be touched upon at the festival’s many events, including sustainable fashion, music, and local flora. Crowning the image is a mushroom cloud raining binary code – representing children’s boundless potential for creativity and innovation.
Visual Identity and Campaign Deliverables
Once approved by the client, RAFiott extended the festival’s visual identity across various media:
- Social Media Content: With the final illustration as the central theme, RAFiott crafted social media posts, cover images, and profile pictures across platforms to boost festival engagement.
- Poster Design: The event posters maintained the festival’s comic-book aesthetic, enhancing the thematic connection.
- Video Content: RAFiott produced a promotional video in both Maltese and English to maximise audience reach. An animated social media story was also developed, engaging followers in the event’s narrative.
- Festival Map Design: For an event held across multiple venues, RAFiott created a festival map for both the event booklet and a large display, ensuring user-friendly navigation.
- T-Shirt Design: Custom-designed T-shirts distinguished volunteers, core team members, and researchers, helping identify roles and adding a cohesive visual element.
Discover the Benefits of RAFiott’s Design Expertise
With RAFiott’s unique experience in bringing together diverse influences and techniques, your project can gain a compelling narrative and visual identity. Get in touch to start your own creative collaboration, whether you’re aiming to inspire, educate, or transform your audience.
Poster Design
Video Content
Festival Map & Schedule
T-shirt Design
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