RAFiott Collaboration with Science in the City: Changemakers
Many believe that art and science are separate entities, but this couldn't be further from the truth. Artists and scientists may seem like distinctive creatures from different habitats, but they share many goals and traits. Both devote their lives to exploring truths and are awe-struck at the beauty of the world's nuances and intricacies. The truly exciting moments are when these two sectors come together. Read More...
Science in the City: Changemakers – A Festival Bridging Art and Science
The Science in the City festival is an annual celebration of this union. I’ve already had the joy of participating in two previous SitC projects: “OrkIdea” & “Hanging On”. This year, RAFiott is collaborating with the festival team on the design for the 2023 edition, “ChangeMakers”. The overall design is heavily based on how technology is a fusion of art and science, a great example of which is the “Printing Revolution”, which completely changed how humanity democratises and disseminates literature – knowledge is power after all. It was established early on in the project that the festival’s style would be inspired by vintage superhero comic books, with a colour scheme based on the CMYK printing palette.
The first design created was the festival illustration depicting a floating three-faced human head, with the character’s pupils replaced by symbols representing festival events. This idea was inspired by the famous line “Any sufficiently advanced technology is indistinguishable from magic” by science fiction writer Arthur C. Clarke. If this is the case, then by extension, if there were a god or goddess of technology, it could be Hecate, the Greek goddess of magic – traditionally depicted with three heads.
Symbolic Illustration: Representing the Pillars of Change
The three heads in the illustration represent the pillars of the Changemaker theme – Artists, Researchers, and Community Members. The goal of the festival, and therefore also the design, is to promote inclusivity. For this reason, natural skin tones were avoided, favouring neon blues and violets. This way anyone who sees the image can see a little bit of themselves. Building on this ethos, all the facial features are meant to be ethnically ambiguous and vary from face to face.
Once the main illustration was complete, it was simply a matter of finding the right set of fonts to complement the project, as well as building an archive of images for print and social media purposes.
The design work, particularly the main illustration, was created using a fusion of art and science, using imaging software, graphic tablets that mimic traditional practices, and an amalgamation of traditional and modern techniques, both in drawing and typography. The result is a vivid representation of the festival’s theme of inclusivity and the power of collaboration between artists and scientists.
In conclusion, art and science are not separate entities, but rather two sides of the same coin. The Science in the City: Changemakers festival is a perfect example of how they can come together to create something truly amazing. The fusion of art and science has the power to bring about change and transform the world we live in. So, embrace the power of art and science, and join the movement for change.
Connect with RAFiott Art & Design Online
Browse the gallery to explore the designs made for this project.
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